Car dealership search engine optimization is a key part of your marketing strategy to attract new customers and stay ahead of the competition. It increases your organic search visibility, boosts website traffic and generates leads and sales for your dealership.

What are the 4 types of SEO?

SEO for your dealership is about improving your organic search results to drive traffic and increase revenue, not focusing on paid placement or direct traffic/visitors. It includes keyword research, link building and on-page optimization of your site to ensure search engines have the best understanding of your dealership’s offerings.

Keywords for your automotive SEO strategy can be broad or very specific, depending on what services your dealership offers and what inventory you sell. However, it is essential to keep your audience in mind and use keywords that will make your dealership visible to potential consumers.

Title tags for your dealership web pages are important to SEO, too. They are a visitor’s first interaction with your dealership and should convey a positive impression. The title tag is displayed in about 70 characters on the search engine results page, so it’s important to optimize your titles with specific target keywords and user experience in mind.

Local citations for your dealership are also an essential part of your automotive SEO strategy. These are mentions of your NAP or business name, address and phone number on online directories, websites, apps, social media and third-party sites that help shoppers discover your dealership during their local searches.

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