Developed by the Broadcast Audience Research Council, the Indian Standard Medium Channel (ISMC) Weight Chart was created in 2015. Its purpose is to serve as a common currency for measuring the reach of TV channels across various genres. It is also used by media buyers to calculate advertising rates.

MS Channel is a U-shaped steel structure. It is made up of a flange, which is the horizontal part of the channel. The top vertical part of the channel is known as the web. The weight of the MS channel is measured in kilograms per metre. It is mainly used in EOT cranes and bus bodies.

It has three dimensions. It has a thickness, width, and web height. The density of steel is 7850 kg/m3. The weight of the MS channel is calculated by using the formula weight = volume density. This is derived by multiplying web height by flange width by thickness.

The weights of the different sizes of ISMC are listed on the weight chart. This chart is useful to find the right size of steel beams for a particular project. It is especially useful for the construction industry. In fact, many manufacturers use the weight chart to calculate the price of their steel products. It is also used by customers to compare prices.

It is also important to note that the weights of the different dimensions of the MS channel are not equal. The weights of the greater dimensions are much higher than the lower dimensions. It is a general rule that the greater the dimensions, the higher the weight value. However, the weights of the smaller dimensions are also lower than the higher dimensions.

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